RSPCA App Variations

7 Step Design Process

Commencing the design journey, I started by making a 7 step design activity to lay out the foundations of the app in terms of its use and abilities. Each step within the activity helps to display what is needed and wanted from the app and what it needs to achieve. The steps are as follows; Why, Who, When and Where, What, Choose an Idea, Storyboard and Defining Tasks, How. Below shows my 7 step which shows that I come to the conclusion of the app being a “pet profile creator” which the user can use as a source of information like the brief requires while also allowing the user to log the progress of their pets on their journey to getting a healthy lifestyle.

7 Step Design Process


The RSPCA team wished to see 3 initial design concepts, each with its own variation before user research is conducted. These variations include Context, Aesthetic, and Accessibility.

Concept 1

The context variation was to be catered only to new owners wishing to adopt a rescue pet, with this variation factoring into all areas of the app’s design. Starting with brief ideation sketches on paper, I designed the layout of the app to get a feel of the number of different windows that would be needed as well as the style. My previous 7 step process helped with this as I already had a decent idea of what the storyboard of the user would be.

Initial ideation for Concept 1
Low-fidelity wireframes for Concept 1
High-fidelity mockup for Concept 1

Concept 2

This concept followed the aesthetic variation where the design must use the Photon design language developed by Firefox. This design language focuses heavily on illustration, iconography, and vibrant colors. I began with ideation sketches that incorporated these points.

Initial ideation for Concept 2
Low-fidelity wireframes for Concept 2
High-fidelity mockup for Concept 2

Concept 3

This concept must cater to visually impaired users, specifical users with low vision. This means that the design requires a higher contrast in the interface design, larger fonts, and iconography for ease of use. Through the ideation process, I focused on a layout that was clear and allowed for larger fonts and icons. I also came up with the mechanic of a camera-based breed finder which would help users find the information they are looking for easier than having to click through many small tabs of different dog breeds.

Initial ideation for Concept 3
Low-fidelity wireframes for Concept 3
High-fidelity mockup for Concept 3


The brief that was given to me by the RSPCA team clearly states its problem of overweight pets in Australia and the need for owners to understand and educate themselves on how to lead a healthy life for their furry friends. In my three different design concepts all with variating needs, they all accomplish the needed goal of having the ability to educate users on different breeds of animals when it comes to their diets and exercise while also giving them an alternative of services that can help them if they are unable to do so. Using the method of the 7-step design process helped me to lay out the goals and needs of the app early on, which helped me to keep my designs consistent with the brief’s requirements.



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Joshua Anderson University

Joshua Anderson University

I'm a student from Curtin University, WA, studying a Bachelor of Design.